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Mining Social Media Connections

December 11, 2012 in Interest-based Social Networking Blog, News and Updates | Yaamo Blog

As the information juggernaut swiftly moves across the business landscape despite its size, it’s leaving a trail of mineable data confetti. Good and bad. As the database has risen to become the de facto repository of critical business data, so social media has become the data candy that businesses are drooling over. It provides businesses wanting to get inside the minds of consumers the Holy Grail of all business data… what you like.

Social media is quietly distilling human behavior patterns in many ways. As analysts pour over data collected from social media activities its frightening what that data reveals. That data reveals where you shop, where you live, who your friends are, what your interests are, who you are following, who or what you like, how many kids you have, what kinds of games you or your kids play, and the list goes on ad infinitum.

It is no mistake that privacy advocates are sounding the warning bell. The FTC (http://m.npr.org/story/166935136)yesterday in a live press conference said that some kids game app companies were collecting too much invasive data about children. This in my opinion is not going to go away quietly. Social media platform companies and other social app makers depend on these kinds of data to target their products development and engage their advertising partners to make money.

Companies need to also take data privacy laws seriously. But better yet, act transparently and tell consumers what kinds of data they are collecting so consumers can ascertain if it is in their best interest to give up their data privacy in exchange for something more valuable…free services. The price is high the verdict is still out on the rewards.

Who is mining you? Facebook, Twitter, Google+, and LinkedIn all collect data. They do not tell members how they are using it. That would be like telling you their trade secrets. Yaamo collects data as well but they are responsible and transparent with your data. They take privacy laws seriously and as a company poised to become a social media leader they are proactive, for all too often companies fail to read the technology tea leaves because in case you haven’t noticed, the writing is on the wall (no pun intended).

Mark Hernandez
Social Media Architect


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