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December 12, 2012 in Interest-based Social Networking Blog, News and Updates | Yaamo Blog

This is not your grandfather’s business environment. It sure isn’t business as usual. Navigating a business through this current jungled business forest is not for wussies. Today when any company decides to go into business, there are many new rules of engagement that come into focus. The Internet and its tethered siblings bring serious challenges as companies attempt to engage customers and build a sustainable brand.

It’s not strength alone that enables companies to go the long haul; building a sustainable brand demands a multifaceted approach and a solid hybrid technology strategy. A hybrid technology approach is really an intentional and deliberate strategy of using social media and the underpinning technologies to support its smooth running.

Companies now have to be in their customers’ faces constantly. Period! Customers now want to know what kind of corporate culture you espouse as a company, what are some of the socially engaging principles that a company they do business with employ. Do they have a position of climate change, are they environmentally friendly, are they LGBT friendly, are they using child labor to manufacture their products, are the working conditions under which the workers manufacturing their products humane or oppressive. In other words businesses now have to be more aggressive in spreading their brand identity message across a wide emotionally intelligent buying populace spectrum.

One social media company comes to mind that has the technology power to help companies build a better relationship with their customers. It is neither Facebook nor Twitter. Their rules of engagement are flat and one-dimensional. Yaamo.com Is, in my estimation the only social media network company right now that has the right sustainable strategy to help businesses build a strong relational brand.

Yaamo understands that your brand identity is who you are as a business. Brands can be harmed by idiotic corporate behavior; consequently, the social media engine has heightened the brand sensitivity of companies. If a business desires to engage its existing clients with new products Yaamo helps them do this by using an encompassing social engagement strategy utilizing all of the relevant and available social media platforms clients desire. New clients can be pulled in through the same manner.

By using what Yaamo calls a SEW (social engagement website) which is really a social media powered website that acts like an intentional social sponge for your clients. You can take serious charge of your social media strategy with a SEW. Within this representative microcosm of your company’s social identity brand, you can extend your soul to your customers through specially tailored deals, coupons, group deals like Groupon and LivingSocial without compromising your corporate and while building a sustainable relationship with existing customers and engage new ones.

Yaamo platform is seriously different because they provide the tools and apps for you to bring it to your captive audience within an extensible dynamic platform. Grow your brand with Yaamo.


Mark Hernandez

Social Media Architect

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